Our Stories

Our wheels take riders to amazing places. From epic climbs to the top of race podiums, these are our stories.

Rolf Prima Staff Profile: Loren Mason-Gere

Name: Loren Mason-GerePosition: Director of Sales & Marketing What are you currently pedaling? Give us the full kit! I split time between a couple bikes, but the best are: Kona Hei Hei mounted on Alsea 30’s with fast xc...

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Rolf Prima Staff Profile: Mat Baumann

Name: Matt BaumannPosition: Domestic Sales & Support What are you currently pedaling? Give us the full kit! Road: Proletariat S3 steel frame, 10-speed Ultegra drive train, Revl carbon brakes, Fizik Antares carbon saddle, Elan set w/ matte silver rims &...

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Kate Bevilaqua Day 2 Ultraman Australia 2021 Women's Champion

The following post was written by Kate Bevilaqua about her experience on Day 2 of Ultraman Australia 2021 Day 2 Bike: Here we go!! This has always been the longest day for me in the previous events I have done. The first...

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Kate Bevilaqua Day 3 Ultraman Australia 2021 Women's Champion

The following post was written by Kate Bevilaqua about her experience on Day 2 of Ultraman Australia 2021 Day 3: 84.4km Run (Double Marathon)  There is no denying - this day scares me the most! Running that far anytime...

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Kate Bevilaqua Day 1 Ultraman Australia 2021 Women's Champion

The following post was written by Kate Bevilaqua about her experience on Day 1 of Ultraman Australia 2021 It is hard to believe it has been 12 days already! But it has taken that long...

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KATE BEVILAQUA Ultra(wo)man Australia 2021 Women's Champion

We previously introduced you to Kate Bevilaqua as a dominant force in the world of  endurance challenges around the world over the last 20 years, and  we are proud to offer you a firsthand take on Kate's recent win as the Ultraman Australia 2021 Women's Champion.

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