Our Stories

Our wheels take riders to amazing places. From epic climbs to the top of race podiums, these are our stories.

Rolf Prima Staff Profile: Mat Baumann

Name: Matt BaumannPosition: Domestic Sales & Support What are you currently pedaling? Give us the full kit! Road: Proletariat S3 steel frame, 10-speed Ultegra drive train, Revl carbon brakes, Fizik Antares carbon saddle, Elan set w/ matte silver rims &...

Kate Bevilaqua Day 2 Ultraman Australia 2021 Women's Champion

The following post was written by Kate Bevilaqua about her experience on Day 2 of Ultraman Australia 2021 Day 2 Bike: Here we go!! This has always been the longest day for me in the previous events I have done. The first...

Kate Bevilaqua Day 3 Ultraman Australia 2021 Women's Champion

The following post was written by Kate Bevilaqua about her experience on Day 2 of Ultraman Australia 2021 Day 3: 84.4km Run (Double Marathon)  There is no denying - this day scares me the most! Running that far anytime...

Kate Bevilaqua Day 1 Ultraman Australia 2021 Women's Champion

The following post was written by Kate Bevilaqua about her experience on Day 1 of Ultraman Australia 2021 It is hard to believe it has been 12 days already! But it has taken that long...

KATE BEVILAQUA Ultra(wo)man Australia 2021 Women's Champion

We previously introduced you to Kate Bevilaqua as a dominant force in the world of  endurance challenges around the world over the last 20 years, and  we are proud to offer you a firsthand take on Kate's recent win as the Ultraman Australia 2021 Women's Champion.

Monumental Serendipity: Grand Canyon, Arizona

Sometimes Things Work Out We’re driving Southeast from Zion National Park towards Flagstaff, and I’m on route patrol. In an attempt to break free from the destination-centric navigation of Google maps, I’m doing it the old-fashioned way – road Atlas in hand. Surveying the area I...