Rolf Prima Staff Profile: Willy Reen

Name: Willy Reen
Position: Engineering

What are you currently pedaling? Give us the full kit!

What got you into cycling?

In middle school, I took a trip to the Netherlands where I saw how cities could look when bikes instead of cars were the priority. Since then, I’ve hated that suburbia almost requires a car and I do my part to commute any other way.

How did you come to Rolf Prima?

After getting married, I moved to Eugene to be closer to my wife’s family. Rolf Prima was the first place I interviewed at. Its atmosphere and culture were a perfect fit.

What is the one tool you couldn't do your job without?


What do you like to do on your days off?

Play with my kids and family. 

Ok and let's hear some favorites…

Food: Greasy
Music: Aughts music & Taylor Swift
Bike: My dad's 80's steel frame Trek had perfect aesthetics, white paint, and crisp decals.
Wheels: The 29" Ralos set on my mountain bike that were the first wheels I built. 

What’s an accomplishment you’re most proud of?

2 years without a car. I even get the kids from daycare with my Burly trailer.

If you could take a bike adventure anywhere in the world where would it be?

WHISTLER or any big park with lifts.

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