CERTAINTY [sur-tn-tee]: something certain; an assured fact; can be counted on

We’ve been building wheels in the US for over 15 years and as a group of cyclists, we know riders depend on their wheels. There are a lot of choices out there, but we are sure you will have a great ride on ours and we back it up with our Certainty Program.  Be certain when you bring Rolf Prima’s into your stable.


What’s behind every Rolf Prima wheel?

  • 5-year warranty
  • 30-day trade out or return*
  • Lifetime crash replacement
  • Real person customer service
  • Reply to service calls and emails. Normally same day and not longer than 24 hours during the work week.
  • Service work resolved within 3 days of receipt of your wheels**
  • Replacement parts availability – If it’s a Rolf Prima, we’ll get you back on the road no matter how old the wheel is.


What else is inside every Rolf Prima wheel box?

  • Over twenty years of experience building wheels in the USA by a wheel building team who knows wheels.
  • An in-house engineering and testing lab. We don’t farm out our testing and engineering. We do it and we always have.
  • Two decades of proven technology backed up by eleven patents.
  • Over 10,000 hours of lab testing to above industry standards because we demand more.
  • Unknown millions of miles on the road and trail experience.
  • Countless victories and podiums worldwide. Not to brag, but yeah, this too.  

Still have questions about what wheel is right for you?  Contact us, and we can walk you through how we stand behind what we make. We know once you ride our wheels you’ll see the Rolf Prima difference and why thousands around the world have chosen us for their performance wheels.



*USA only. If the wheels you bought were not quite what you needed, we can work with you. Wheels in new condition can be returned for a refund of the wheels.  Wheels in used condition can be traded in for a different model. Sorry, but custom options cannot be refunded.

**In the event of unforeseen circumstances, you will be notified. Service may take longer for international sales.