Our Stories

The truth of it is, no one’s ever known what the hell gravel riding is. The misfit child of cyclocross, road racing and early 90’s mountain biking, this mutant offspring hit an early growth-spurt, grew three heads and lurched into the wilderness where it’s led a life of its...

My name is Dylan Gillespie, and I ride for Rolf Prima Wheels.

In early June, my husband (and fellow Rolf Prima sponsored pro triathlete) Guy and I ventured to Gunsan Korea for Challenge Korea ( Full Distance / Ironman )Having raced professionally our entire adult lives, we’re always eager to find new adventures and experience new races. Tt was our first...

Photo from TheRadavist https://theradavist.com/2023-made-bike-show-review/ With the show over and the dust settled, we’re back in the office, settled in, and looking back. If you’ve followed any social media or attending media in recent...

We’re stoked to share this killer ride form our long-time friends at Sage Titanium. Based right up the road in Portland, Oregon, Sage make classic and classy Ti builds with modern, progressive, aggressive, fun designs for modern rides. This Storm King was built-up...

We’d love to say Robert, our international sales and customer service guru, moved to a disc brake roadframe to improve his riding (and stopping) experience in our PNW winters, but his stubborn refusal toride with us in the rain suggests otherwise. If that’s cowardice or...