Our Stories

Our wheels take riders to amazing places. From epic climbs to the top of race podiums, these are our stories.

Dylan G - "Journey to Worlds"

My name is Dylan Gillespie, and I ride for Rolf Prima Wheels.

Kate B. Ironman Challenge Korea Race Recap

In early June, my husband (and fellow Rolf Prima sponsored pro triathlete) Guy and I ventured to Gunsan Korea for Challenge Korea ( Full Distance / Ironman )Having raced professionally our entire adult lives, we’re always eager to find new adventures and experience new races. Tt was our first...

What made MADE?

Photo from TheRadavist https://theradavist.com/2023-made-bike-show-review/ With the show over and the dust settled, we’re back in the office, settled in, and looking back. If you’ve followed any social media or attending media in recent...

Custom Creations - Keeping it Local with Sage Titanium

We’re stoked to share this killer ride form our long-time friends at Sage Titanium. Based right up the road in Portland, Oregon, Sage make classic and classy Ti builds with modern, progressive, aggressive, fun designs for modern rides. This Storm King was built-up...

Bikes We Ride: Robert's Orbea Avant with Ares 3

We’d love to say Robert, our international sales and customer service guru, moved to a disc brake roadframe to improve his riding (and stopping) experience in our PNW winters, but his stubborn refusal toride with us in the rain suggests otherwise. If that’s cowardice or...

Bikes We Ride: Kenny's Colorful Specialized Allez Sprint

It is always a bit strange posting self related content as the person behind our social media but nonetheless it is neat opportunity to show another bike and style of our team. So here we go! I walked into my local bike shop...