Our Stories

We're exceedingly proud to welcome Brittany Higgins to our roster of Professional Triathletes. Brittany is a long way from our Oregon home, but we connected with her through our mutual friend and amazing Rolf Prima dealer, Paul's Perfect Fit.  ...

The truth of it is, no one’s ever known what the hell gravel riding is. The misfit child of cyclocross, road racing and early 90’s mountain biking, this mutant offspring hit an early growth-spurt, grew three heads and lurched into the wilderness where it’s led a life of its...

My name is Dylan Gillespie, and I ride for Rolf Prima Wheels.

In early June, my husband (and fellow Rolf Prima sponsored pro triathlete) Guy and I ventured to Gunsan Korea for Challenge Korea ( Full Distance / Ironman )Having raced professionally our entire adult lives, we’re always eager to find new adventures and experience new races. Tt was our first...

Photo from TheRadavist https://theradavist.com/2023-made-bike-show-review/ With the show over and the dust settled, we’re back in the office, settled in, and looking back. If you’ve followed any social media or attending media in recent...

We’re stoked to share this killer ride form our long-time friends at Sage Titanium. Based right up the road in Portland, Oregon, Sage make classic and classy Ti builds with modern, progressive, aggressive, fun designs for modern rides. This Storm King was built-up...