June 27, 2017

The Eos3 proving ground

After four days of riding around the clock, nothing focuses the mind like hitting pavement so potholed that it looks like a remnant from a war zone. Last year, our owner decided RAAM would be a great proving ground for our new, made in the USA, Eos3 tubeless carbon clinchers. With all the ups, downs and pot holes, he was right.


"I think it was Indiana, but the traffic was heavy and I hit this stretch where the road narrowed at the same time that it became like craters of the moon on the right side of the lane.  At first I was annoyed, but as it continued, it became comical and I started laughing. I was rallying my road bike like I was on a mountain bike," said Rolf Prima owner, Brian Roddy. "I knew the testing we had done, but...seriously. I beat the s%#t out of my wheels. I hit them so hard, I was sure I had to have done something." In the end, turns out there was no drama. Wheels were dead straight after that section and after the entire race.


We all know "that road" that the county does not maintain. So you can ride with the knowledge that when we say testing, we mean testing. Not just lab testing, but real world testing as well. 


The Eos3 rims are made in the US with rims, hubs and wheel build all happening on the West Coast.  


June 27, 2017

Levi Leipheimer coming to Oregon Gran Fondo

Oregon Gran Fondo image 2017

Levi Leipheimer speaks prior to the 6th annual Oregon GranFondo on May 20

Levi Leipheimer, American former professional road racing cyclist and Tour de France podium finisher, representing King Ridge Foundation will make a special appearance at the Oregon Gran Fondo. Join/Listen/Engage Levi on Saturday, May 20 at 11am at the Slocum Center for Orthopedics and Sports Medicine. Levi has raised over $2 million in support of at-risk youth through the non-profit King Ridge Foundation. Proceeds from the Oregon Gran Fondo will benefit at-risk youth from the King Ridge Foundation and HOSEA Youth Services of Lane County.

Leipheimer’s 11 AM-12:30 PM presentation coincides with Oregon Gran Fondo participants packet pickup, which opens at the Slocum Center at 10 AM and continues until 1 PM on Saturday, May 20. You can join Levi for his interactive talk by purchasing a $10 ticket here. 100% of ticket fee goes to King Ridge and Hosea Youth Services.

Levi was twice US national champion, winning the time trial title in 1999 and the road race title in 2007, and is an Olympic medalist. Leipheimer was born and raised in Butte, Montana and currently resides in Healdsburg, California.

The Oregon Gran Fondo features a Challenging 117 mile Gran, or 71 Mile Medio Routes all starting from downtown Cottage Grove at 8 AM on Sunday, May 21, 2017. The routes feature 4000 to 6000 feet of climbing on some of the most scenic terrain in Oregon. The aid stations feature fresh fruit, nutritious necessities and special surprises, mechanical service at each, plus the infamous Co-Motion Cycles espresso stop deep in Siuslaw National Forest. After you ride your heart out, unwind with your included Plank Town Brewery and Backstage Bakery post-event meal and complimentary massage for all while you learn about King Ridge and local advocates HOSEA.

Co-Motion Cycles has proudly been an Oregon Gran Fondo and Oregon Triple Crown series’ title sponsors since its inception. Come and join us once again for this amazing ride through deeply beautiful and challenging country. Celebrate with the fellowship and camaraderie of friends old and new, and lend Levi and all your Oregon Triple Crown friends a hand in supporting these deserving causes.


April 03, 2017

Rolf Prima Highlights at NAHBS 2017

For bike enthusiasts, it’s heavenly to see so many of the best bike builders gathered under one roof. The North American Handmade Bicycle Show is one of those magical settings. Traveling to a new location every year, NAHBS found itself in Salt Lake City, Utah for 2017.

Frame builders commonly steal the show, but we all know those frames aren’t going anywhere without a good set of wheels. Collaborating with some of the top builders, and running a display of our own, Rolf Prima was on hand to ensure quality, hand-made wheels shared some of the limelight.

For those of you that missed the show, we comprised a list of standouts.

Breadwinner Cycles

Portland builder, Breadwinner Cycles, brought a prize-winning collection. Many of their frames donned Rolf Prima wheels, but one of the classier builds in their booth was this black steel LoLo road bike, sporting a special pair of Silver Elan Alphas. Reinforcing the idea that simplicity is key.


Long time innovator, Calfee Cycles, always brings some head-turners. A carbon Luna road bike, displayed in the Rolf Prima booth, was one of them. But the standout was truly this Adventure Tandem with our Alsea wheelset.


One of our favorites from the show was this Cherubim Stainless Steel road bike, equipped with our 4CX Disc. Handcrafted fenders with stolen-heart cutouts, smooth lines, and a shiny finish had everyone thinking the same thing. Gorgeous.


Eugene friends, Co-Motion Cycles, love putting our wheels on their showstoppers. And we love gracing their dropouts. It was an honor to have our Hyalite wheels featured on one of the coolest builds of the show - this blaze orange Klatch with Pinion gearbox, Lauf fork, and Gates belt drive.

Connor Woods

Rolf Prima’s pair exceptionally well with wood-framed bikes. And why wouldn’t they? We hand-build them in the Pacific Northwest’s temperate rain-forest. Connor Woods engineered this impressive wooden frame, sporting custom Portland Gray Vigor Disc’s and a burnt wood design you could examine all day.

Don Walker

Tandem plus belt drive? Better make sure it has some Rolf Prima wheels. That’s exactly what Don Walker thought with this beautiful Rogue River Red Tandem, built to celebrate 25 years in the business. Here’s to 25 more Don!

Journey Cycles

Journey Cycles isn’t afraid of bright colors, and neither is Rolf Prima. We helped make this gravel machine scream with a custom set of green Alsea wheels.

Métier Velo

Métier spared no expense with this bike. Titanium lugs, carbon tubes, and a mixture of swanky components. It only made sense to throw on some TdF4SL’s to complete the build.


Mosaic came out and said this was their favorite build for the show, and we’d like to second that. Or maybe triple it? This tripanel RT-1 disc road had us drooling. Especially with those Ares3 Disc wheels!

Ti Cycles

Ti Cycles kept true to the spirit of adventure with this all-road tourer. Pinion gearbox, carbon belt drive, and Rolf Prima Hyalite ES Carbon wheels with beefy tires. It seemed a bit out of place, standing clean on a showroom floor.

All the amazing bikes and inspiring builders have us yearning for the next show. Until then, we’ll settle for scanning these photos, over and over again.


Written by: Cassidy Bigsby

March 22, 2017

Long term review of the Alsea mountain bike wheelset

Rund Ums Rad - reviewed the Alsea as a 29"

"Time to see how well your training has paid off - No compromises. No excuses. "The Rolf Prima slogans make no secret as to where this carbon wheel set belongs. Maximum performance and low weight for cross-country use. CC author Dominik has taken the light Americans under the microscope for a year ..."

A good acceleration and super look give the Rolf Prima wheel set a good place in our test database. If you are looking for a light and special wheel set for marathons and light CC races Read the full review

December 30, 2016

Gravel Cyclists - New Hyalite at Interbike

Gravel Cyclist features the new Hyalite from this past Sept. Interbike Show - Plus the Vigor Disc with our Oregon Spring Mint custom color hubs may contain: bicycle
December 29, 2016

More from Kate Bevilaqua and all the training for Ultraman Worlds


Kate Bevilaqua’s Ultraman dream

In the year before her 40th birthday, Kate Bevilaqua will have checked two important boxes off her bucket list: Over Thanksgiving weekend she won the three-day, 321 mile Ultraman World Championship women’s crown. And this May she will marry her Ultraman crew chief Guy Crawford aka Captain Awesome at home in Australia. Read the full artical on 


December 28, 2016

Photo Journal: Kate Bevilaqua's Ultraman World Championships

"Through Janine Kaye’s camera, we take a closer look at Kate Bevilaqua’s win at the three-day, 515km (320mile) Ultraman World Championship adventure"