January, 1st 2023 marked the start of a new era here at Rolf Prima and it’s going to be a great one. After two decades of close collaboration, innovation, support and partnership with White Industries of Petaluma California, they have taken ownership of our brand. This well-suited match is a...
Looking into 2023, pro triathlete Nikki Bartlett has big goals and a clear path. This coming season she’ll build on last year’s tremendous momentum to climb yet higher in the ranks at the World Championships. A year ago her eyes were set on the same race, but...
by Rolf Prima athlete Amy VT ‘Twas the night before a major gravel race. My buddy was holding up his hydration pack at arm’s length, just blinking at it. I asked him what’s up and he groaned, “I should probably use it, but I’ll look like...
