Rolf Prima joins the nation to stop the spread of the Covid19 epidemic. We are making every effort to get you what you need while adhering to the strictest of standards. These include: - Remote work for all applicable positions. - Limited on-sight staffing – no more than 6 staff members on site at any time. - Extreme cleanliness and sanitation guidelines. - Adherence to all national and locally issued health precautions. As of 3/23 we will also be partially re-directing our resources to the production of medical goods for our hospitals and community members. Please understand that this, along with staffing changes and national shipping delays could increase the time of order. We will be in contact directly, should your order face delays. Lastly, a sincere thank you for your support during this time – of Rolf Prima, all small US-businesses and one another.
$ 1,299.00 $ 1,449.00
The Ares4 LS combines performance with value. It offers the same mid-depth aero-efficiency, as the higher end Ares4 wheelsets, but built around the XR 2.4 hubset to keep the price down. With the weight still low, the value is certainly high. You’ll cruise up climbs, save watts on windy flats, master technical descents with confidence and end the day with a smile on your face.
The 40mm deep rim features 20mm internal width and tubeless-ready technology. Like all Rolf Prima Wheels, it is handbuilt in Eugene, Oregon.
Disc brake only. Add a tubeless kit to your order for fast and easy set up.
*We do our best to ship your wheel order ASAP, but because many wheel orders are built to order, please allow up to one week for shipment once your order is processed. Custom orders like color hubs, rims and decals may take up to two weeks.
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Ares4 LS Disc |
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$ 699.00 $ 899.00
Everyday workhorse – Race day benefits
These aerodynamic performers are the perfect alloy companion for training and riding in any conditions. They feature the same rim profile that brought the Vigor its fame, but offered at a pricepoint for ease of entry. Of course, they’re still made right here in Eugene, OR and with all the fine details you expect from the Rolf Prima name.
With a combination of price, weight, stiffness, and aerodynamics that no other alloy wheelset can touch, the Vigor ES delivers performance you can trust.
This wheelset features our more budget-minded 3.0 level hubsets for rim or disc brake. Rely on it for years of hard riding, or for the maximum in performance, look to the Vigor or Vigor Alpha Models.
Available in rim and disc brake options. Both models feature 20mm internal width tubeless-compatible rims.
*We do our best to ship your wheel order ASAP, but because many wheel orders are built to order, please allow up to one week for shipment once your order is processed. Custom orders like color hubs, rims and decals may take up to two weeks.
| Vigor ES | Vigor ES Disc |
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$ 699.00 $ 799.00
Upgrade your gravel ride without breaking the bank.
This reliable workhorse is handbuilt on our flagship, USA-made alloy rim. The 22 mm width is a perfect “goldilocks width” suitable for wide gravel tires, winter road set ups or gearing up for ‘cross season. The asymmetric rim design improves the tension balance by up to 30%, and comes set up tubeless ready for quick installation.
This stellar rim is paired with the XR2.4 hubset with a steel free-hub. This increases the weight only slightly, while increasing durability and lowering the price.
Like all Rolf Prima Wheels, it is hand-built in Eugene, Oregon.
*We do our best to ship your wheel order ASAP, but because many wheel orders are built to order, please allow up to one week for shipment once your order is processed. Custom orders like color hubs, rims and decals may take up to two weeks.
$ 1,299.00 $ 1,499.00
The Hyalite LS Carbon combines the versatility of disc road wheels with the perfect width and tubeless design to tackle endless gravel – all at a stellar value. The same 23mm internal width, full carbon clincher rims that you’ll find on the high-end Hyalite model is laced to our XR2.4 hub platform to balance performance, weight and price. While it excels in gravel, its ready for your all-road riding, ‘cross races and beyond.
The Hyalite LS Carbon come tubeless ready with tape and valves like all Rolf Prima wheels, are handbuilt in Eugene, Oregon.
*We do our best to ship your wheel order ASAP, but because many wheel orders are built to order, please allow up to one week for shipment once your order is processed. Custom orders like color hubs, rims and decals may take up to two weeks.
$ 1,399.00 $ 1,799.00
At 1575g, our value-focused mtb wheelset is light enough for XC race day, but the 30mm width, asymmetric (ASYM) carbon rim is still suitable for fat tires and rowdy trails. This wheelset offers the same hub internals and rim as the high-end Alsea at a lower price by using a heat-treated steel free-hub body. The weight penalty is minimal, durability is equivalent, and price is nice.
Concerned about 24H paired spokes? Don’t be. Paired-spoke construction allows for lower spoke (and lesser weight) wheels to build as strong or stronger than traditional lacings comprised of 4-6 additional spokes. The resulting sprightly, snappy ride, point-and-shoot reliability and decreased weight all add up to a mountain bike wheel like none other.
As always, the Alsea 30 LS is hand built in Oregon and ships set up for easy tubeless set up.
*We do our best to ship your wheel order ASAP, but because many wheel orders are built to order, please allow up to one week for shipment once your order is processed. Custom orders like color hubs, rims and decals may take up to two weeks.
$ 559.00 $ 699.00
Get up to speed and stay there.
In the world of mountain biking, good wheels matter. No other single component has as broad-reaching, experience-defining impact as the quality of your hoops. From weight and efficiency on the climbs, strength and reliability in the tech, and precision of steering on the fast descents, every foot of trail is better enjoyed with the right wheel.
The Rage opens the experience of paired-spoke, hand-built Rolf Prima excellence to the masses. With a price tag that won’t break the bank, modern features and reliable performance to rely on every day, these hoops are the gateway to maximizing your ride experience.
Built around the same 30mm internal width, asymmetric (ASYM) alloy rim as the Ralos 30, the Rage offers a steel freehub and Enduro bearings for years of care-free service and reliable pedaling. Our asymmetric rim design improves the tension balance by up to 30%! They ship ready to mount tubeless tires, and are well-suited for 2.4-inch tires or above. Our Tubeless Easy mounting system means they’ll air up in a nap without use of a compressor.
Like all Rolf Prima Wheels, the Rage is hand-built in Eugene, Oregon by people that care.
*We do our best to ship your wheel order ASAP, but because many wheel orders are built to order, please allow up to one week for shipment once your order is processed. Custom orders like color hubs, rims and decals may take up to two weeks.
$ 30.00
Be seen at night and with black reflective contrails that are nearly invisible in the light. Self-adhesive backing installs easily. Set of eight contrails covers two wheels.
$ 40.00
Custom color decals for all current Rolf Prima wheel models. Kit includes enough decals for one wheel - Please select for one wheel or a complete wheelset and the appropriate quantity will be added.
$ 48.00
Rolf Prima Decal kits contain the amount of decals needed to decal one set of wheels (two wheels). We may have older model years, not all will be in stock, but choose below and we'll see if we can accommodate.
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