Limited Edition Ares4 AR Polished Chrome!

Classic Styles, Modern Features

Updated ES Product Line

High Performance, Budget Minded

Right Tool For The Job

Which Gravel Wheel Is For You?

TECH

HUBS: THE CENTER POINT OF SPEED

Fast wheels spin on precision hubs.

LEARN MORE

THE PRIMA LIFE

View all

Different Takes on Riding Gravel - A Tail of Three Wheelsets

The truth of it is, no one’s ever known what the hell gravel riding is. The misfit child of cyclocross, road racing and early 90’s mountain biking, this mutant offspring hit an early growth-spurt, grew three heads and lurched into the wilderness where it’s led a life of its...

Dylan Gillespie's Journey to World's

My name is Dylan Gillespie, and I ride for Rolf Prima Wheels.

Kate B. Ironman Challenge Korea Race Recap

In early June, my husband (and fellow Rolf Prima sponsored pro triathlete) Guy and I ventured to Gunsan Korea for Challenge Korea ( Full Distance / Ironman )Having raced professionally our entire adult lives, we’re always eager to find new adventures and experience new races. Tt was our first...

BUILT RIGHT. HERE.

SPEED THAT'S MADE IN THE USA.

Designed and engineered in Eugene, OR.

OUR HISTORY