The Legacy Continues.
Under New Ownership

Rolf Prima, Now Owned By White Industries

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Pro Triathlete Nikki Triathlete's Epic 2022

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The Legacy Continues - Under New Ownership

January, 1st 2023 marked the start of a new era here at Rolf Prima and it’s going to be a great one. After two decades of close collaboration, innovation, support and partnership with White Industries of Petaluma California, they have taken ownership of our brand. This well-suited match is a...

Nikki Barlett's 2022 Season: Coming From Behind and Breaking Through

Looking into 2023, pro triathlete Nikki Bartlett has big goals and a clear path. This coming season she’ll build on last year’s tremendous momentum to climb yet higher in the ranks at the World Championships. A year ago her eyes were set on the same race, but...

Hydration Packs in Gravel Races: Just for Nerds?

by Rolf Prima athlete Amy VT ‚ÄėTwas the night before a major gravel race. My buddy was holding up his hydration pack at arm‚Äôs length, just blinking at it. I asked him what‚Äôs up and he groaned, ‚ÄúI should probably use it, but I‚Äôll look like...

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