DON'T HOLD BACK

The EOS series combines all our fastest technologies into a wheelset with one focus: uninhibited speed.

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GO WHERE EVERYONE ISN'T

CUSTOMIZATION

Built by hand, made for you. Color options and upgrades available.

TECH

HUBS: THE CENTER POINT OF SPEED

Fast wheels spin on precision hubs.

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THE PRIMA LIFE

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The Venn of Cycling Pack Lists

by Rolf Prima professional triathlete, Amy VanTassel ‚ÄúDang! I have tons of pairs of long-finger gloves at home, and now I have to buy some.‚ÄĚ It‚Äôs rare to forget your bike, shoes, helmet, or phone, but doesn‚Äôt it seem inevitable that you‚Äôll...

How I Planned A Killer Season (and You Can Too)

 By, Pro Triathlete, Jackson Laundry. The 2021 Ironman 70.3 world championship in St. George will be my third crack at world's for the middle distance. I finished in the top 20 in 2017. That was a great result for me at that time. My 2019 World Championship ended with...

Rolf Prima Staff Profile: Brian Roddy

Name: Brian RoddyPosition: President, Owner, & Engineer  What are you currently pedaling? Give us the full kit! CoMotion CX Rex- backup gravel rig/ road bike Bontrager RoadLite built as a single speed I have a Tri bike for triathlons too…...

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SPEED THAT'S MADE IN THE USA.

Designed and engineered in Eugene, OR.

OUR HISTORY