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premium handbuilt wheelsystems for every rider, across any discipline.

RIDERS SERIES

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The EOS series combines all our fastest technologies into a wheelset with one focus: uninhibited speed.

CUSTOMIZATION

Built by hand, made for you. Color options and upgrades available.

TECH

HUBS: THE CENTER POINT OF SPEED

Fast wheels spin on precision hubs.

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THE PRIMA LIFE

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N-1 (+2W). The Modern Equation for Bicycle Needs

If you’ve been in the bicycle world very long, you know the joke. It killed me the first time I heard it.                   “What’s the equation for figuring out how many bikes you need?”                 “I dunno… what?”                  “Well, if N is the number of bikes...

Six Rules for Tire Pressure Selection

“What size tires you riding?” “42, but mounted on a wide internal rim, and I’m running them pretty soft.” “Nice, what pressure?” So goes the classic pre-gravel ride bull-session, online forum debate and countless shop discussions occurring across the country this very second. As...

The Best Things, Multiplied: The EOS Series

Pull out all out the stops and see what happens. That’s how we designed the EOS wheelset family. We combined our best components from the nation’s finest manufacturers into a single line of road wheels with a simple goal: make the best wheel...

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SPEED THAT'S MADE IN THE USA.

Designed and engineered in Eugene, OR.

OUR HISTORY