“What size tires you riding?” “42, but mounted on a wide internal rim, and I’m running them pretty soft.” “Nice, what pressure?” So goes the classic pre-gravel ride bull-session, online forum debate and countless shop discussions occurring across the country this very second. As...

Pull out all out the stops and see what happens. That’s how we designed the EOS wheelset family. We combined our best components from the nation’s finest manufacturers into a single line of road wheels with a simple goal: make the best wheel...

People that know our wheels, love our wheels – and their bikes. Here’s a snapshot of some of the cool, unique and exciting builds that have been submitted lately. If you’ve got a bike you’d like to share, send us photo to photos@RolfPrima.com or tag us on social media...