Updated ES Product Line

High Performance, Budget Minded

Ares4 AR

All Road Adventure Ready

TECH

HUBS: THE CENTER POINT OF SPEED

Fast wheels spin on precision hubs.

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THE PRIMA LIFE

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Dylan G - "Journey to Worlds"

My name is Dylan Gillespie, and I ride for Rolf Prima Wheels.

Kate B. Ironman Challenge Korea Race Recap

In early June, my husband (and fellow Rolf Prima sponsored pro triathlete) Guy and I ventured to Gunsan Korea for Challenge Korea ( Full Distance / Ironman )Having raced professionally our entire adult lives, we’re always eager to find new adventures and experience new races. Tt was our first...

What made MADE?

Photo from TheRadavist https://theradavist.com/2023-made-bike-show-review/ With the show over and the dust settled, we’re back in the office, settled in, and looking back. If you’ve followed any social media or attending media in recent...

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SPEED THAT'S MADE IN THE USA.

Designed and engineered in Eugene, OR.

OUR HISTORY