Rider Series

starting at $699

DON'T HOLD BACK

The EOS series combines all our fastest technologies into a wheelset with one focus: uninhibited speed.

STEEP CHUTES.
ENDLESS FLOW.

Rail it all on the Ralos 30.

CUSTOMIZATION

Built by hand, made for you. Color options and upgrades available.

TECH

HUBS: THE CENTER POINT OF SPEED

Fast wheels spin on precision hubs.

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THE PRIMA LIFE

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Six Rules for Tire Pressure Selection

“What size tires you riding?” “42, but mounted on a wide internal rim, and I’m running them pretty soft.” “Nice, what pressure?” So goes the classic pre-gravel ride bull-session, online forum debate and countless shop discussions occurring across the country this very second. As...

The Best Things, Multiplied: The EOS Series

Pull out all out the stops and see what happens. That’s how we designed the EOS wheelset family. We combined our best components from the nation’s finest manufacturers into a single line of road wheels with a simple goal: make the best wheel...

Rolf Prima Riders Rides

People that know our wheels, love our wheels – and their bikes. Here’s a snapshot of some of the cool, unique and exciting builds that have been submitted lately. If you’ve got a bike you’d like to share, send us photo to photos@RolfPrima.com or tag us on social media...

BUILT RIGHT. HERE.

SPEED THAT'S MADE IN THE USA.

Designed and engineered in Eugene, OR.

OUR HISTORY