DON'T HOLD BACK

The EOS series combines all our fastest technologies into a wheelset with one focus: uninhibited speed.

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GO WHERE EVERYONE ISN'T

CUSTOMIZATION

Built by hand, made for you. Color options and upgrades available.

TECH

HUBS: THE CENTER POINT OF SPEED

Fast wheels spin on precision hubs.

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THE PRIMA LIFE

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Rolf Prima Staff Profile: Brian Roddy

Name: Brian RoddyPosition: President, Owner, & Engineer  What are you currently pedaling? Give us the full kit! CoMotion CX Rex- backup gravel rig/ road bike Bontrager RoadLite built as a single speed I have a Tri bike for triathlons too…...

Rolf Prima Staff Profile: Matt DeBellis

Name: Matt DeBellisPosition: Wheel Builder What are you currently pedaling? Give us the full kit! I'm generally cruising on my 1996 Specialized Hardrock setup with a Crust Clydesdale fork and big old basket.  If I'm not on that, I'm...

Rolf Prima Staff Profile: Morgan Miller

Name: Morgan MillerPosition: Wheel Builder What are you currently pedaling? Give us the full kit! Beat up Trek FX commuter with a rear rack. Was my first bike, I can't remember what is stock and what isn't at this point. Rockin' the turquoise ortliebs. What got you into...

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SPEED THAT'S MADE IN THE USA.

Designed and engineered in Eugene, OR.

OUR HISTORY