Rolf Prima joins the nation to stop the spread of the Covid19 epidemic. We are making every effort to get you what you need while adhering to the strictest of standards. These include: - Remote work for all applicable positions. - Limited on-sight staffing – no more than 6 staff members on site at any time. - Extreme cleanliness and sanitation guidelines. - Adherence to all national and locally issued health precautions. As of 3/23 we will also be partially re-directing our resources to the production of medical goods for our hospitals and community members. Please understand that this, along with staffing changes and national shipping delays could increase the time of order. We will be in contact directly, should your order face delays. Lastly, a sincere thank you for your support during this time – of Rolf Prima, all small US-businesses and one another.
$ 2,799.00
Speed Guaranteed.
If you want the best, the EOS is for you. This 4/6 combo offers our most advanced technologies and the perfect blend of handling precision and aerodynamics in a single wheelset. 42mm front and 60mm rear Delta-profile rims are matched with the inherent aero-advantages of paired-spokes. We mate these with top of the line US-made XST7.0 (disc brake) hubs, featuring top-of-the-line Enduro XD-15 ceramic bearings. They coast for days and last a lifetime.
Meanwhile, our T2 high-engagement drive system translates every watt into instant forward momentum. The military-grade ballistic coated hubset prevents corrosion and cleans easily to ensure they retain their good looks as the years go on.
This blends the climbing and handling prowess of the EOS4 with the pure speed of the EOS6 for a wheelset you can ride comfortably all day long.
Go tubeless to finish them off. The 20mm internal width and tubeless-easy rim design goes tubeless in a snap. Add a basic tubeless kit to your order to simply the process.
All Rolf Prima orders are built by hand in Eugene, Oregon.
*We do our best to ship your wheel order ASAP, but because many wheel orders are built to order, please allow up to one week for shipment once your order is processed. Custom orders like color hubs, rims and decals may take up to two weeks.
| Eos4 front Disc |
Eos6 rear Disc |
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$ 1,999.00
Shockingly light. Blindingly fast.
The Ares4 does it all. With its 42mm Delta rim profile and paired-spoke technology, it perfectly balances aerodynamics with light-weight. You’ll float up long-climbs, save watts on windy flats, master technical descents with confidence and end the day with a smile.
The all-new rim profile features a 20mm internal width and tubeless-ready technology for improved ride quality and compatibility with a range of tire widths. They feature our US-made hubs with Enduro bearings, titanium freehub body and T2 high engagement for instant accelerations and a long life – no matter how hard you hammer. Or, pull out the stops with a ceramic Enduro Zero bearing upgrade for even more speed and longevity.
Disc and rim brake options are available. Add a tubeless kit to your order and you’ll have what you need to get set up in a snap.
All Rolf Prima orders are built by hand in Eugene, Oregon.
*We do our best to ship your wheel order ASAP, but because many wheel orders are built to order, please allow up to one week for shipment once your order is processed. Custom orders like color hubs, rims and decals may take up to two weeks.
| Ares4 | Ares4 Disc |
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$ 999.00
Fast, light, great handling. Pick three.
This no-compromise do-it-all classic continues to set the bar for premium alloy wheelsets. They offer best-in-class aerodynamics and with the rim brake version at just 1515 grams, they rival the weight of many manufacturer's carbon hoops – without sacrificing stiffness or durability. They’re perfect for all-season training, yet light enough for Strava-slaying. Its no wonder the Vigor is our all-time best-selling wheelset.
Available in rim and disc brake options. Both models feature 20mm internal width tubeless-compatible rims and our T2 high engagement drive system for quick-spinning and fast-accelerating you can rely on for years.
Add a tubeless kit to your order and you’ll have what you need to get set up in a snap.
*We do our best to ship your wheel order ASAP, but because many wheel orders are built to order, please allow up to one week for shipment once your order is processed. Custom orders like color hubs, rims and decals may take up to two weeks.
| Vigor | Vigor Disc |
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$ 999.00
Ultra-lightweight, race and training ready
Given their feather-weight, it’s no surprise that this wheel climbs like a champ – but its subtle ability to slice through the wind will blow your hair back. With the rim brake version at just 1345 grams, they’re among the lightest alloy wheels available. Paired-spoke construction and perfect hand-built quality means there is no sacrifice in terms of stiffness or strength, even for heavier riders.
Both the Elan and Elan Disc versions offer 20mm internal width and now feature our T2 High Engagement drive system for lightning fast-accelerations and long-lasting performance.
Add a tubeless kit to your order and you’ll have what you need to get set up in a snap.
All Rolf Prima wheels are hand built in Eugene, OR.
| Elan | Elan Disc |
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$ 599.00
Race day performance, for everyday use.
Aside from our Vigor family, the Echelons are our most popular wheels. Because they take inspiration from the best in class Vigor wheels, the Echelon wheels ride like a true race wheelset. They use the same rigorous standards and hand build process of their top-flight cousins for long life everyday road training and racing. The Echelon has gotten wider with a 19.5mm internal width rim.
*We do our best to ship your wheel order ASAP, but because many wheel orders are built to order, please allow up to one week for shipment once your order is processed. Custom orders like color hubs, rims and decals may take up to two weeks.
$ 1,199.00
All-roads. All Day. Gravel bound. Race Ready.
One great wheelset. Many applications. Move seamlessly between types of terrain, seasonal riding and from bike to bike, with the Hyalite.
Built to meet your all-day, all-road, gravel grinding needs, all-year-long. With a stiff build and bomber hubs, it’s a wheel you can trust for even the most remote days. Our asymmetric rim design improves the tension balance by up to 30%! The 22mm internal-width is optimized for 28c-45c tires, but could easily take up to 2 inches of rubber when the case calls. Define “gravel riding,” as you choose, this wheel has it handled.
Plus, when it’s time to gear-up for ‘cross season, it’s still got you covered. Tubeless ready rims and disc specific build have you ready for low pressure and ready mud.
Available in either 700c or 650b, they’re paired with USA made XST+ hubset, featuring a T2 high-engagement drive and bomber Titanium free-hub.
*We do our best to ship your wheel order ASAP, but because many wheel orders are built to order, please allow up to one week for shipment once your order is processed. Custom orders like color hubs, rims and decals may take up to two weeks.
$ 999.00
Set It and Forget It
Equally at home on long climbs, fast chutes and endless flow. This do-it-all wheel set was designed from the ground up by a development and production team that would live on the trail if only they could.
It may not look like your average MTB wheel, but fear not. This wheel is built to rip. Paired-spoke technology allows reduced weight while maintaining a balanced stiffness and durable ride – features more important on the trail than in any other environment. Trust our certainty guarantee and give it go. You’ll never look back.
Updated to our new 30mm internal width to maximize the advantages of modern wide tire widths, it also features an asymmetric (ASYM) rim design which improves the tension balance by up to 30%! The Tubeless Easy rim design ships with tape and valves included and allows easy home tubeless tire installation with just a floor pump.
These bomber rims are paired to our USA made XST hub platform with titanium freehub body and long-lasting, fast-spinning Enduro bearings. Like all Rolf Prima wheels, they’re built by hand right here in Oregon.
Pick a line and nail it with newest iteration of this killer mountain bike wheel. It’s stronger, faster and stiffer than ever.
*We do our best to ship your wheel order ASAP, but because many wheel orders are built to order, please allow up to one week for shipment once your order is processed. Custom orders like color hubs, rims and decals may take up to two weeks.
$ 30.00
Be seen at night and with black reflective contrails that are nearly invisible in the light. Self-adhesive backing installs easily. Set of eight contrails covers two wheels.
$ 40.00
Custom color decals for all current Rolf Prima wheel models. Kit includes enough decals for one wheel - Please select for one wheel or a complete wheelset and the appropriate quantity will be added.
$ 48.00
Rolf Prima Decal kits contain the amount of decals needed to decal one set of wheels (two wheels). We may have older model years, not all will be in stock, but choose below and we'll see if we can accommodate.
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© 2020 Rolf Prima
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