Our Stories

Rolf Prima announces multi-year partnership with Race Across America (RAAM), naming Rolf Prima the Official Wheel for The World’s Toughest Bicycle Race. Now in its 37th year, RAAM will once again bring riders from across the globe to compete in the coast-to-coast World Championship of Ultra-Cycling. Rolf...

Having brought rim production to our Oregon facility in 2014, Astral expands into traditionally laced rims making the quality, craftsmanship, and ingenuity that Rolf Prima has long been known for available for all types of builds.

Since breaking into the triathlon scene in 2015, Nikki Bartlett has quickly made a name for herself as a rising star in the sport. Just two years after going Pro, Bartlett already had her eyes on the Ironman World Championship and after a hard fought summer of races, she gained...

There's no arguing that balanced nutrition and being in tune with your body is key when it comes to racing (or even casual riding). Here are some helpful Pro Tips on keeping yourself in top shape so you too can end up on top of the podium!

Kate Bevilaqua - Pro Triathlete"Yes....Swim with your race kit under your wet suit! Lycra doesn't hold water, it will dry quickly once you are on the run and save you lots of time in transition! However well you dry your feet after the swim,...

Over the years, we've worked with a variety of athletes from across the world and from all cycling disciplines. For most of these race junkies, being a professional athlete is a full-time job, so who better to lend us some helpful tips than the pros themselves...