Rolf Prima announces multi-year partnership with Race Across America (RAAM), naming Rolf Prima the Official Wheel for The World’s Toughest Bicycle Race. Now in its 37th year, RAAM will once again bring riders from across the globe to compete in the coast-to-coast World Championship of Ultra-Cycling. Rolf Prima, industry leader in innovation and performance, has been on the cutting edge of bicycle wheel systems for the last 20 years. The partnership will highlight Rolf Prima’s road wheels, several of which were used by the Rolf Prima team in 2016 RAAM, including the Ares6, Eos3, and Vigor models.
“The diversity in product lines and handmade craftsmanship that goes into each wheelset are just a couple of the things that we found really attractive about working with Rolf Prima,” said Fred Boethling, CEO/President of RAAM. “Also, the fact that the Rolf Prima Team raced RAAM and the products have been tested and proven to be star performers during the race. We are excited to help Rolf Prima bring their superior products to the ultra-cycling market.”
Brian Roddy, owner and president of Rolf Prima, saw the demands firsthand in 2016 when he led a team on the iconic 3,000-mile race. His team ran a variety of Rolf Prima’s wheels charging hills, bombing descents and rallying through the gravel strewn gutters dodging traffic.
“It was clear that RAAM is a race where everything must work, and work well. There is no down time to fix your bike. I love this type of event — you bring your A-game and the best gear and you get after it. That’s what makes RAAM such a great fit for us because it highlights the strength of our wheels. They have to be light, fast, and reliable — that’s us.” -Brian Roddy, Rolf Prima Owner