Our Stories

Our wheels take riders to amazing places. From epic climbs to the top of race podiums, these are our stories.

The Black Rock has Arrived!

After months of design, prototypes, and testing we've finally unveiled our newest addition to the Rolf Prima wheels family: The Black Rock. Built with more aggresive and hard-hitting trail riding in mind, the Black Rock pairs a wider (33.5mm) profile carbon rim with our proven paired spoke design to bring you a truly...

The Eos3 proving ground

After four days of riding around the clock, nothing focuses the mind like hitting pavement so potholed that it looks like a remnant from a war zone. Last year, our owner decided RAAM would be a great proving ground for our new, made in the USA, Eos3 tubeless...

Rolf Prima Highlights at NAHBS 2017

For bike enthusiasts, it’s heavenly to see so many of the best bike builders gathered under one roof. The North American Handmade Bicycle Show is one of those magical settings. Traveling to a new location every year, NAHBS found itself in Salt Lake City, Utah for 2017.

Long term review of the Alsea mountain bike wheelset

Rund Ums Rad - reviewed the Alsea as a 29" "Time to see how well your training has paid off - No compromises. No excuses. "The Rolf Prima slogans make no secret as to where this carbon wheel set belongs.