Our Stories

If you’ve been in the bicycle world very long, you know the joke. It killed me the first time I heard it.                   “What’s the equation for figuring out how many bikes you need?”                 “I dunno… what?”                  “Well, if N is the number of bikes...

“What size tires you riding?” “42, but mounted on a wide internal rim, and I’m running them pretty soft.” “Nice, what pressure?” So goes the classic pre-gravel ride bull-session, online forum debate and countless shop discussions occurring across the country this very second. As...

Pull out all out the stops and see what happens. That’s how we designed the EOS wheelset family. We combined our best components from the nation’s finest manufacturers into a single line of road wheels with a simple goal: make the best wheel...

People that know our wheels, love our wheels – and their bikes. Here’s a snapshot of some of the cool, unique and exciting builds that have been submitted lately. If you’ve got a bike you’d like to share, send us photo to photos@RolfPrima.com or tag us on social media...

As a pro triathlete, I need the fastest wheel available. I rack my bike with the best athletes in the world knowing I may not be as strong as they are, but confident that my gear is as good or better.

When Annie answered my call last September, I was struck by her positivity and enthusiasm. It wasn’t quite the tone I expected from a bike racer whose planned break-out season started with fracturing her hand riding home from work. “I think it could really be a good...