Our Stories

We’ve reached the top of the climb - a nasty rutted “road” locally referred to in a tone of reverence and caution simply as “143.” As we look down the descent before us I long for a mountain bike. “Gravel” riding in Southern...

by Rolf Prima professional triathlete, Amy VanTassel “Dang! I have tons of pairs of long-finger gloves at home, and now I have to buy some.” It’s rare to forget your bike, shoes, helmet, or phone, but doesn’t it seem inevitable that you’ll...

 By, Pro Triathlete, Jackson Laundry. The 2021 Ironman 70.3 world championship in St. George will be my third crack at world's for the middle distance. I finished in the top 20 in 2017. That was a great result for me at that time. My 2019 World Championship ended with...

Name: Willy ReenPosition: Engineering What are you currently pedaling? Give us the full kit! Trek Checkpoint ALR 5 with custom color decals Hyalite Wheel Set rims and wheels hand-made by myself.

Name: Jimmy KrigbaumPosition: Production, Purchasing Manager, & Wheel Builder What are you currently pedaling? Give us the full kit!The daily driver is a Raleigh Furley set up single speed with Hyalite 25 650b’s and a basket. The fun bike is a Heller Shagamaw with all sorts...

Name: Loren Mason-GerePosition: Director of Sales & Marketing What are you currently pedaling? Give us the full kit! I split time between a couple bikes, but the best are: Kona Hei Hei mounted on Alsea 30’s with fast xc...