Our Stories

This bike has pedigree! Originally owned by Astral Cycling sponsored pro, Kerry Werner it saw epic miles, countless youtube sessions and multiple race wins before it came to Emma. Her first proper gravel bike, it has carried her from gravel neophyte to afficionado, racer, bikepacker and adventurer. This is a...

It’s inevitable: every year around February cyclists who live in colder climes start lusting after warm outside rides. Being trainer-bound can be a boon for sharpness since you can execute high intensity intervals and specific workouts without stop signs or descents, and developments like Zwift® racing can rival...

Name: Neil NewsomePosition: Wheel Builder What are you currently pedaling? Give us the full kit! Trek CrossRip - Complete with street grime, extra electrical tape and a sticker of my old dog Brutus. What got you into cycling? Knee injury How did you come to Rolf Prima?I wanted...

Name: Ben CaragliorPosition: Wheel Builder What are you currently pedaling? Give us the full kit!  Unfortunately my nice MTB was recently stolen from my home so I am currently sporting a sweet Craigslist special Schwinn commuter bike for the...

January, 1st 2023 marked the start of a new era here at Rolf Prima and it’s going to be a great one. After two decades of close collaboration, innovation, support and partnership with White Industries of Petaluma California, they have taken ownership of our brand. This well-suited match is a...

Looking into 2023, pro triathlete Nikki Bartlett has big goals and a clear path. This coming season she’ll build on last year’s tremendous momentum to climb yet higher in the ranks at the World Championships. A year ago her eyes were set on the same race, but...