The Black Rock has Arrived!

After months of design, prototypes, and testing we've finally unveiled our newest addition to the Rolf Prima wheels family: The Black Rock. Built with more aggresive and hard-hitting trail riding in mind, the Black Rock pairs a wider (33.5mm) profile carbon rim with our proven paired spoke design to bring you a truly rugged wheel set, without sacrificing weight.


With a name inspired by one of our local world-class mountain biking trail systems, we had no choice but to bring these new wheels out get acquainted with their namesake dirt jumps. So we enlisted the help of Vaughn Cash, local trail ripper and friend of Rolf Prima, to "model" our shiny new wheels for us.


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