Our Stories

Our wheels take riders to amazing places. From epic climbs to the top of race podiums, these are our stories.

ROLF PRIMA ATHLETE BIOGRAPHY: Yiannis Christodoulou

“Positive Thoughts Will See Your Goals.”  I hang up the phone with Yiannis with a song stuck in my head. “Just trying to stay positive…” His mellow British accent and infectious positivity draw the old “The Streets” song from college, straight into my mind....

Rolf Prima Welcomes Real Tri Squad

We are proud to announce our partnership with the talented athletes of the Real Tri Squad.  We're all about stepping outside of the box, seeing things differently and doing them right. Twenty-five years ago we...

Eric Lagerstrom: Out of the Frying Pan, Into the Fire

Eric Lagerstrom came to us with no wheels on his bike. Literally. As a 20 year-old neo-pro triathlete, he was chasing his dream with no outside support. He shared a one bedroom apartment with two other athletes, slept on an air-mattress, ate discount spaghetti and was riding...

On Love and Wheel Systems

As a pro triathlete, I need the fastest wheel available. I rack my bike with the best athletes in the world knowing I may not be as strong as they are, but confident that my gear is as good or better.