Our Stories

Our wheels take riders to amazing places. From epic climbs to the top of race podiums, these are our stories.

Eric Lagerstrom: Out of the Frying Pan, Into the Fire

Eric Lagerstrom came to us with no wheels on his bike. Literally. As a 20 year-old neo-pro triathlete, he was chasing his dream with no outside support. He shared a one bedroom apartment with two other athletes, slept on an air-mattress, ate discount spaghetti and was riding...

On Love and Wheel Systems

As a pro triathlete, I need the fastest wheel available. I rack my bike with the best athletes in the world knowing I may not be as strong as they are, but confident that my gear is as good or better.