Our Stories

Our wheels take riders to amazing places. From epic climbs to the top of race podiums, these are our stories.

ROLF PRIMA ATHLETE BIOGRAPHY: Yiannis Christodoulou

‚ÄúPositive Thoughts Will See Your Goals.‚Ä̬† I hang up the phone with Yiannis with a song stuck in my head. ‚ÄúJust trying to stay positive‚Ķ‚ÄĚ His mellow British accent and infectious positivity draw the old ‚ÄúThe Streets‚ÄĚ song from college, straight into my mind....

On Love and Wheel Systems

As a pro triathlete, I need the fastest wheel available. I rack my bike with the best athletes in the world knowing I may not be as strong as they are, but confident that my gear is as good or better.