Our Stories

Our wheels take riders to amazing places. From epic climbs to the top of race podiums, these are our stories.

Rolf Prima Staff Profile: Jimmy Krigbaum

Name: Jimmy KrigbaumPosition: Production, Purchasing Manager, & Wheel Builder What are you currently pedaling? Give us the full kit!The daily driver is a Raleigh Furley set up single speed with Hyalite 25 650b’s and a basket. The fun bike is a Heller Shagamaw with all sorts...

Rolf Prima Staff Profile: Loren Mason-Gere

Name: Loren Mason-GerePosition: Director of Sales & Marketing What are you currently pedaling? Give us the full kit! I split time between a couple bikes, but the best are: Kona Hei Hei mounted on Alsea 30’s with fast xc...

Rolf Prima Staff Profile: Mat Baumann

Name: Matt BaumannPosition: Domestic Sales & Support What are you currently pedaling? Give us the full kit! Road: Proletariat S3 steel frame, 10-speed Ultegra drive train, Revl carbon brakes, Fizik Antares carbon saddle, Elan set w/ matte silver rims &...

Kate Bevilaqua Day 2 Ultraman Australia 2021 Women's Champion

The following post was written by Kate Bevilaqua about her experience on Day 2 of Ultraman Australia 2021 Day 2 Bike: Here we go!! This has always been the longest day for me in the previous events I have done. The first...

Kate Bevilaqua Day 3 Ultraman Australia 2021 Women's Champion

The following post was written by Kate Bevilaqua about her experience on Day 2 of Ultraman Australia 2021 Day 3: 84.4km Run (Double Marathon)  There is no denying - this day scares me the most! Running that far anytime...

Kate Bevilaqua Day 1 Ultraman Australia 2021 Women's Champion

The following post was written by Kate Bevilaqua about her experience on Day 1 of Ultraman Australia 2021 It is hard to believe it has been 12 days already! But it has taken that long...