Our Stories

Our wheels take riders to amazing places. From epic climbs to the top of race podiums, these are our stories.

Bikes We Ride: Dylan Gillespie's Featherweight with Ares 6/TT Disc

Pro Triathlete Dylan Gillespie is one of our heroes. Devoted husband, brother and son, engaged community member, one of the hardest working athletes you‚Äôd ever meet and best of all ‚Äď an genuine, kind and caring human. Heck, if Dylan wasn‚Äôt a super human athlete, we‚Äôd...

Francesco Magisano's First Ever Blind Ultraman Completion

First off, give us some background ‚Äď give us a brief rundown on who you are and what¬†you‚Äôre up to.My name is Francesco and I‚Äôm a totally blind triathlete. I was diagnosed with retinoblastoma which is a form of eye cancer when I was a baby. This left me with...

Bikes We Ride: Emma's Custom Kona Process CR DL

This bike has pedigree! Originally owned by Astral Cycling sponsored pro, Kerry Werner it saw epic miles, countless youtube sessions and multiple race wins before it came to Emma. Her first proper gravel bike, it has carried her from gravel neophyte to afficionado, racer, bikepacker and adventurer. This is a...

Take Your Wheels on Spring Break: Six Fresh Destinations

It‚Äôs inevitable: every year around February cyclists who live in colder climes start lusting after warm outside rides. Being trainer-bound can be a boon for sharpness since you can execute high intensity intervals and specific workouts without stop signs or descents, and developments like Zwift¬ģ racing can rival...

Rolf Prima Staff Profile: Neil Newsome

Name: Neil NewsomePosition: Wheel Builder What are you currently pedaling? Give us the full kit! Trek CrossRip - Complete with street grime, extra electrical tape and a sticker of my old dog Brutus. What got you into cycling? Knee injury How did you come to Rolf Prima?I wanted...

Rolf Prima Staff Profile: Lilli Parsons

Name: Lili ParsonsPosition: Wheel Builder What are you currently pedaling? Give us the full kit! I ride a soma double cross disc with friction shifters. It is a 2x11 drivetrain with mixed newer components and vintage components. Along with surly moloko bars and Shimano...