Blog

September 21, 2017

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Pro Tips Vol. 2 - Triathlon & Equipment

Kate Bevilaqua - Pro Triathlete
"Yes....Swim with your race kit under your wet suit! Lycra doesn't hold water, it will dry quickly once you are on the run and save you lots of time in transition! However well you dry your feet after the swim, they will still be damp, which makes putting socks and shoes on difficult....

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September 14, 2017

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Pro Tips Vol. 1 - Training & Racing

Over the years, we've worked with a variety of athletes from across the world and from all cycling disciplines. For most of these race junkies, being a professional athlete is a full-time job, so who better to lend us some helpful tips than the pros themselves...

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August 07, 2017

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The Black Rock has Arrived!

After months of design, prototypes, and testing we've finally unveiled our newest addition to the Rolf Prima wheels family: The Black Rock. Built with more aggresive and hard-hitting trail riding in mind, the Black Rock pairs a wider (33.5mm) profile carbon rim with our proven paired spoke design to bring you a truly rugged wheel set, without sacrificing weight. 

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July 07, 2017

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June 27, 2017

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The Eos3 proving ground

After four days of riding around the clock, nothing focuses the mind like hitting pavement so potholed that it looks like a remnant from a war zone. Last year, our owner decided RAAM would be a great proving ground for our new, made in the USA, Eos3 tubeless carbon clinchers. With all the ups, downs and pot holes, he was right.

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June 27, 2017

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April 03, 2017

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Rolf Prima Highlights at NAHBS 2017

For bike enthusiasts, it’s heavenly to see so many of the best bike builders gathered under one roof. The North American Handmade Bicycle Show is one of those magical settings. Traveling to a new location every year, NAHBS found itself in Salt Lake City, Utah for 2017.

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