Our Stories

You don’t get to be the official wheel of the “hardest race in the world” for nuthin’. You have to earn it. And we did. In every possible way.

Shared by, Loren Mason-Gere – Rolf Prima’s OEM Sales and Brand Manager A Ralos wheelset brought me to Rolf Prima. Ok, not literally. My first visit to the facility in the corner of Eugene, OR, took place...

It’s October, and the weather’s changing fast. Each night is slightly longer, days a bit shorter. You can feel a chill in the air. In Eugene, Oregon where we hand build our wheels, we’re preparing for rain.

Rolf Prima announces multi-year partnership with Race Across America (RAAM), naming Rolf Prima the Official Wheel for The World’s Toughest Bicycle Race. Now in its 37th year, RAAM will once again bring riders from across the globe to compete in the coast-to-coast World Championship of Ultra-Cycling. Rolf...

Having brought rim production to our Oregon facility in 2014, Astral expands into traditionally laced rims making the quality, craftsmanship, and ingenuity that Rolf Prima has long been known for available for all types of builds.

Since breaking into the triathlon scene in 2015, Nikki Bartlett has quickly made a name for herself as a rising star in the sport. Just two years after going Pro, Bartlett already had her eyes on the Ironman World Championship and after a hard fought summer of races, she gained...