Our Stories

Our wheels take riders to amazing places. From epic climbs to the top of race podiums, these are our stories.

Rolf Prima Staff Profile: Robert Roman

Name: Rober RomanPosition: International Sales What are you currently pedaling? Give us the full kit! Orbea Avante Disc With Ultegra DIq & Ares3 Disc Wheels Obed Boundary GRX 600 With Wanderlust 650B CLD Wheels  What got you...

Rolf Prima Staff Profile: Jimmy Krigbaum

Name: Jimmy KrigbaumPosition: Production, Purchasing Manager, & Wheel Builder What are you currently pedaling? Give us the full kit!The daily driver is a Raleigh Furley set up single speed with Hyalite 25 650b’s and a basket. The fun bike is a Heller Shagamaw with all sorts...

Rolf Prima Staff Profile: Loren Mason-Gere

Name: Loren Mason-GerePosition: Director of Sales & Marketing What are you currently pedaling? Give us the full kit! I split time between a couple bikes, but the best are: Kona Hei Hei mounted on Alsea 30’s with fast xc...

Rolf Prima Staff Profile: Julian Ibach

Name: Julian IbachPosition: Wheel Builder What are you currently pedaling? Give us the full kit! Currently rocking a single gear, Premium frame, BMX bike. What got you into cycling? Freedom from the house as a kid, like a teenager getting their first set of car keys.

Rolf Prima Staff Profile: Mat Baumann

Name: Matt BaumannPosition: Domestic Sales & Support What are you currently pedaling? Give us the full kit! Road: Proletariat S3 steel frame, 10-speed Ultegra drive train, Revl carbon brakes, Fizik Antares carbon saddle, Elan set w/ matte silver rims &...

Kate Bevilaqua Day 2 Ultraman Australia 2021 Women's Champion

The following post was written by Kate Bevilaqua about her experience on Day 2 of Ultraman Australia 2021 Day 2 Bike: Here we go!! This has always been the longest day for me in the previous events I have done. The first...