We are athletes. We ride, we run, we ski, we climb and we swim. We believe in a healthy balance and we take advantage of every opportunity that life allows.
We are craftsmen. Your rides are as important to us as our rides are. We understand that quality and workmanship matter. By hand-building our wheels with parts that we design, test and manufacture, we can provide our customers with the consistently great experience they expect from us.
We are perfectionists. We are driven by technology and performance, and we focus on making world class wheels for cyclists no matter at what level they ride or race.
We are teammates. We strive to maintain a supportive and rewarding place to work and it shows in our dedicated service.
We are local. We are committed to our community and the cycling community at large. We show our support through events, volunteering, participation, and cyclevangelism.
We are dedicated. We will always stay true to our customers and to our core beliefs in quality over quantity and purposeful engineering.
BRIAN - CEO
Commuter Bike: Bontrager RoadLite
What kind of riding do you do? Road, mountain and triathlon
Favorite food: Donuts
Cat or Dog? 2 cats, 1 dog, not crazy
Most proud accomplishment: Attempting PumoRi in Nepal
JOEL - SR. ENGINEER
Commuter Bike: seasonal race bike (cross or road), fixie through the winter
What kind of riding do you do? Whatever I think I can get away with, but mostly road due to time constraints
Most proud accomplishment: 3 healthy kids
WILL - ENGINEER
Commuter bike: Home Made Electric Mountain Bike
What kind of riding do you do? Mountain and commuting
Favorite word: Serendipitous
Favorite food: pizza
Cat or Dog: Yorkie, so both-ish?
BROOKE - MARKETING
Commuter bike: Redline 925
What kind of riding do you do? Road, mountain and sometimes a little cross
Favorite word: Catawampus
Favorite brew: Harvester, GF IPA
Hobbies: Riding, gardening, crafts, home improvements
MATT B. - HEAD OF DOMESTIC SALES
What kind of riding do you do? I ride in cars, planes, trains, boats, but mostly bikes
Cat or dog? Cats, don't tell Griffen (my Corgi)
Favorite brew: PBR, it won that blue ribbon for a reason
Favorite food: Chocolate chip cookies
ROBERT - INTERNATIONAL & DOMESTIC SALES
Commuter Bike: Whichever bike is handy
What kind of riding do you do? Definite Roadie
Favorite brew: Ninkasi Dawn of The Red
Hobbies: Cycling, cooking and checking out local breweries and wineries
Favorite Movie: Fight Club
ALAN - CUSTOMER CARE
Commuter bike: Co-Motion Nor'Wester. All my bikes are Co-Motions
What Kind of riding do you do? Road, with lots of climbing in the south hills of Eugene, gravel roads and mountain biking
Favorite word: Anadromous
DAN - RIM CRAFTSMAN
Commuter Bike: Rockhopper with a basket
What kind of riding do you do? Cyclcross & XC
Favorite Brew: Bundaberg Ginger beer
Favorite Word: Jawn
Hobbies: Mountain sports