Our People


We are athletes. We ride, we run, we ski, we climb and we swim. We believe in a healthy balance and we take advantage of every opportunity that life allows.

We are craftsmen.  Your rides are as important to us as our rides are. We understand that quality and workmanship matter. By hand-building our wheels with parts that we design, test and manufacture, we can provide our customers with the consistently great experience they expect from us.

We are perfectionists. We are driven by technology and performance, and we focus on making world class wheels for cyclists no matter at what level they ride or race. 

We are teammates. We strive to maintain a supportive and rewarding place to work and it shows in our dedicated service.

We are local. We are committed to our community and the cycling community at large. We show our support through events, volunteering, participation, and cyclevangelism.

We are dedicated. We will always stay true to our customers and to our core beliefs in quality over quantity and purposeful engineering.

BRIAN - CEO
Home State: Maryland

Commuter Bike: Bontrager RoadLite

What kind of riding do you do? Road, mountain and triathlon

Favorite food: Donuts

Cat or Dog? 2 cats, 1 dog, not crazy

Most proud accomplishment: Attempting PumoRi in Nepal

 

JOEL - SR. ENGINEER
Home State: Oregon

Commuter Bike: seasonal race bike (cross or road), fixie through the winter

What kind of riding do you do? Whatever I think I can get away with, but mostly road due to time constraints

Most proud accomplishment: 3 healthy kids

 

WILL - ENGINEER
Home State: Jefferson (Ok, Oregon)

Commuter bike: Home Made Electric Mountain Bike

What kind of riding do you do? Mountain and commuting

Favorite word: Serendipitous

Favorite food: pizza

Cat or Dog: Yorkie, so both-ish?

BROOKE - MARKETING
Home State: Oregon

Commuter bike: Redline 925

What kind of riding do you do? Road, mountain and sometimes a little cross

Favorite word: Catawampus

Favorite brew: Harvester, GF IPA

Hobbies: Riding, gardening, crafts, home improvements

MATT B. - HEAD OF DOMESTIC SALES
Home State: Massachusetts

What kind of riding do you do? I ride in cars, planes, trains, boats, but mostly bikes

Cat or dog? Cats, don't tell Griffen (my Corgi)

Favorite brew: PBR, it won that blue ribbon for a reason

Favorite food: Chocolate chip cookies

ROBERT - INTERNATIONAL & DOMESTIC SALES
Home State: Florida

Commuter Bike: Whichever bike is handy

What kind of riding do you do? Definite Roadie

Favorite brew: Ninkasi Dawn of The Red

Hobbies: Cycling, cooking and checking out local breweries and wineries

Favorite Movie: Fight Club

ALAN - CUSTOMER CARE
Hometown: Somewhere in the deep south

Commuter bike: Co-Motion Nor'Wester. All my bikes are Co-Motions

What Kind of riding do you do? Road, with lots of climbing in the south hills of Eugene, gravel roads and mountain biking

Favorite word: Anadromous

 

DAN - RIM CRAFTSMAN
Home State: Michigan

Commuter Bike: Rockhopper with a basket

What kind of riding do you do? Cyclcross & XC

Favorite Brew: Bundaberg Ginger beer

Favorite Word: Jawn

Hobbies: Mountain sports