Rolf Prima Welcomes Real Tri Squad

We are proud to announce our partnership with the talented athletes of the Real Tri Squad. 

We're all about stepping outside of the box, seeing things differently and doing them right. Twenty-five years ago we did just that when we re-invented the wheel and brought paired-spoke technology to the masses. We've been refining, building, testing and riding them ever since - right here in Oregon, where we started.

The Real Tri Squad has taken a new approach to professional endurance sports. Weary of the drama and pressure of corporate teams, but craving the support and community of a team environment, they banded together, went out on their own, and made it happen. Athlete-owned and operated, they're free to define their own destiny - and choose their own partnerships. We're proud they've chosen Rolf Prima.

With a shared spirit and a mutual love of speed, the match is made in heaven. Let's meet the team!

Jackson Laundry IG: @jacksonlaundrytri

Jackson is a 70.3 specialist who has earned the respect of fans and peers as one of the best all arounders on the circuit. He is a threat to win every time he toes the line, with 2 Ironman 70.3 Victories and 10 podiums since 2018 alone.

Despite a serious bike crash at the 2019 Ironman 70.3 World Championship, requiring 2 surgeries, he has returned to form with a win and a 70.3 podium in 2020.

Jackson has gained a substantial following from consistently producing quality training, racing, and lifestyle content on his social media. He has upped his game in 2020, becoming a co-host of The Real Triathlon Podcast, and co-race directing the inaugural Canadian Pro Triathlon Championship.

Nicholas Chase IG: @race_chase

Nick Chase brings the whole package as an athlete, content creator, coach, “The Real Triathlon Podcast” co-host, and savvy sports business man. Nick is a cut above the rest when it comes to creating high quality content,, his sponsors can hardly keep up with all the promotion he provides.

On the race course, he consistently produces world class swim-bike performances, leading off the bike or close to it every time he competes.

His 3rd place finish at Ironman Chattanooga in 2019 was a hint at what’s to come as he improves in leaps and bounds year after year. Don’t be surprised if you see Nick Chase on the podium in late 2020 and 2021 races.

Kelsey Withrow IG: @kelseywithrow1

Kelsey Withrow has dealt with a lot in her long and storied career to become a multiple middle-distance champion. These include an eating disorder, emotional abuse from a coach, a broken hip and glandular fever. She even retired from triathlon in 2007 due to injury. After heart surgery in 2008, she returned to professional sport as a cyclist and eventually to professional triathlon in 2011.

Yet more turmoil followed in 2014 when she was hit by a truck while out on her bike and was told she would never compete again. In 2015 she competed back in her first major event. A year later she made the decision to go ‘all in’ on the sport – a decision she did not regret. She earned her first professional triumph at IRONMAN 70.3 Victoria in 2017, before adding a second victory in Ecuador just a few weeks later.

In all, Kelsey has earned another 4 victories and several podium finishes since her breakthrough 2017 season. Kelsey’s weirdest quirk she says is her ability to recite the opening minutes of the film Clueless, while the proudest moment of her life was finally achieving victory as a professional triathlete in Victoria – some 16 years after she entered the pro ranks. Kelsey's hope is for her legacy to show that "anything is possible through hard work and self-belief”.

Lesley Smith IG: @lesleyesmith

Lesley Smith is a professional triathlete and coach currently residing in the triathlon rich community of Boulder, Colorado. She was born in Iowa City, Iowa and grew up participating in various sports, though in high school she found exceptional success as a distance runner. She then competed on the track and cross country team at the University of Missouri for two years and earned a Bachelor of Journalism. After a lengthy break from endurance sports while based in Austin, Texas working in the event management industry, she joined a triathlon group and the sport has been a part of her life ever since.

Lesley's move to Boulder in 2014 was a catalyst for a higher level of commitment as a professional triathlete, and while consistently competing at the top level of long-course/non-draft racing, she has posted 17 podium finishes in the past six seasons. In the fall of 2017 she made her 140.6 distance debut, and in both 2018 and 2019 she qualified for the Ironman World Championship in Hawaii.

Through coaching age group triathletes, she is able to share with others the positive impact an active lifestyle has had in her life.

Garrick Loewen IG: @loeweng

Garrick Loewen is the embodiment of grit. Despite countless reasons “real life” has gotten in the way, he has improved his triathlon performances each year, earning his place as a legit contender in long course.

Don’t be fooled by his busy full time course load as a Masters of Prosthetics and Orthotics student at Eastern Michigan University, he finds a way to be among the best with content creation and self promotion, gaining over 16 thousand followers on instagram. He also founded and co-hosts The Real Triathlon Podcast.

He is the young gun of the squad at 25, but has no shortage of experience, having raced at a pro level in ITU, non-drafting olympic distance, and now 70.3.

Maria Teresa (Flaca) Guerrero IG: @flacaguerrerog

Flaca worked in television in Ecuador for 16 years. After establishing herself as a sports reporter for a popular TV network and travelling all over the world, she proceeded to spend 9 years as a presenter on a popular morning TV variety program.

Eight years ago, while out running, Flaca was hit by a car, sending her to the hospital for 2 weeks, which was followed by 7 weeks of rehabilitation. This experience changed Flaca's life, and after deciding life is short she chose to live for herself and follow her passion of triathlon.

Fast forward to now, and Flaca has completed 35 Ironman 70.3 races, and has been an age group qualifier for the Ironman 70.3 World Championships each of the last 6 years. By sharing her story and her passion with her social media following (1.4 million on Instagram, 1.5 million on Twitter), she has been able to provide inspiration and spread all the positive aspects of triathlon, training, racing and the community. 


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