Rolf Prima Staff Profile: Brian Roddy

Name: Brian Roddy
President, Owner, & Engineer

 What are you currently pedaling? Give us the full kit!

  • Sage Storm King-  gravel rig/ road bike
  • Bontrager RoadLite built as a single speed
  • I have a Tri bike for triathlons too…

What got you into cycling?

Something to do outside the house by myself when I was in junior high. The pedal unthreaded on my department store bike (not reverse threaded) and I crashed hard. I bent the frame, fork, wheels etc. I went home and over the next week I took all the parts off my dad’s bike so I could take his frame and build onto it. He wasn’t riding it anymore and would never notice. That’s how I learned how a cable actuates the derailleur and I think led me to go into mechanical engineering.

 How did you come to Rolf Prima?

I worked as an engineer at Trek in the late ‘90’s and was part of the original Rolf wheels team when Trek was licensing the patents. When Rolf left Trek in ’01, we started Rolf Prima out here in Eugene in ’02. When Rolf retired in ’09, Steve and I bought the company.

What is the one tool you couldn't do your job without?

Sadly, these days it’s a computer

What do you like to do on your days off?

Ride my mountain bike or get into the alpine and climb

Ok and let's hear some favorites…
Food: Still donuts
Music: from my college days – bands from Chapel Hill, NC in the late ‘90’s: Small 23, Superchunk, Archers of Loaf.
Bike: my old Bontrager RoadLite
Wheels: Rolf Prima - Vigor. I love the versatility. I race Ares6’s but I have ridden so many miles on Vigors.

What’s an accomplishment you’re most proud of? 

Volunteered for almost 20 years doing mountain rescue. The team was excellent and we helped a lot of people get home or helped families get their loved ones off the mountain. Steve (co-owner) and I met when I first joined the team and we have been climbing partners since then.

If you could take a bike adventure anywhere in the world where would it be?

Bike packing in Patagonia. Not original but I’m not ashamed of that. Would love to get back to Nepal with a bike this time too. I’m not picky.

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