Not many companies get the pleasure of watching an a person grow into a distinguished athlete like the way Rolf Prima has with Eric Lagerstrom. If this name sounds familiar it's because you have most likely seen him on a podium or ten. 

Eric grew up as a triathlete. He started swimming at the age of 7 and competed in his first tri by the age of 12. Continuing his passion through high school racing bikes and taking medals but his real "wow I could make this a career" moment came when he placed third at Age Group worlds when he was 18. 

Following this success he went on to win both the Escape From Alcatraz Triathlon and the Beijing International Triathlon in the same year and narrowly missed making the US Olympic team in 2016.

Not making the team didn’t stop Eric as he pivoted interest from the Olympics to focus his energy on Ironman 70.3 racing where he has found a newfound passion for the sport. 

These days you can find Eric over in his Instagram repping his company “That Triathlon Life" or his YouTube Channel spreading his stoke and it has been an absolute pleasure working with Eric over the last 10 years.

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