With all the choices today - Why choose Rolf Prima?
In this day of unorthodox wheel designs it’s difficult to tell the difference between functional design and marketing hype. Unsubstantiated claims and technologies that haven’t survived the test of time crowd the wheel market today. After more than a decade of building the world’s fastest wheels by hand, Rolf Prima has earned its place as a leader in high performance wheel design. Being different has defined us, but the proof is in our extraordinary performance over time.
Simply put, Rolf Prima wheels offer better performance, they’re better built and the technology used to hand build each and every wheel is better than any other wheel brand sold today.
Better Performance
Rolf Prima wheels deliver the highest level of performance without compromise. Even our 16-spoke count wheels have as many pulling spokes as a traditional 32-spoke wheel. Despite using fewer spokes, our design technology allows us to build wheels with higher spoke tensions for better stiffness, stability and excellent ride quality.
Better Built
Most bicycle wheels sold today are built by machines which can’t match human hands for building uniform tensions. Every Rolf Prima wheel is carefully hand-built using a proprietary build process that allows our wheels to run true longer - without the need for constant attention during the wheel “break-in period”.
Better Technology
All Rolf Prima wheel systems incorporate several patented design technologies that yield superior strength, stability and ride performance. These technologies include Differential Flange Diameter™, Dish Reducing Design™, Jacketed Nipple Design™, Zero Offset Flange Drilling™ and Self-Aligning Nipple™ design. After more than a decade of application, these technologies have proven our unparalleled gains in strength, durability and performance.